The clocks have gone back, and the nights are drawing in. The number of weeks before Christmas is decreasing at some pace, so we thought we’d share some advice in ordering your client Christmas gifts. Whilst the time leading up to Christmas day can be incredibly busy, it worth investing the time and money in choosing the perfect gift for your clients and employees. You will want something thoughtful, memorable and that will appeal to a wide range of audiences, whilst reflecting your company brand and values.
Why Order Corporate Christmas Gifts?
Here we explore the main benefits of distributing promotional corporate gifts this Christmas…
Lower Cost and Longer-Term Advertising
Christmas business gifts are great cost-effective means of advertising your brand. Overall the retention rate is usually much longer than other forms of media or promotion, and as such the cost per impression is significantly smaller in the long run.
Some great examples of branded products that will be used every day include:
- Mugs and Travel Mugs
- Calendars and Diaries
- Phone Charges, Speakers and Multi Cables
- Pens and Notebooks
Improve Image and Perception
Christmas is all about goodwill and by receiving a gift you develop a positive view of the giver, thus improving your image and increase positive perceptions. It reinforces the overall link between your business stakeholders and clients who receive gifts are more likely to order again with your company in the future.
Boost Staff Morale and Motivation
Promotional gifts don’t have to be reserved for your clients; they can also leave a positive impression on your team. They can help build a further relationship between them and your brand, whilst encouraging and rewarding their work for the year, improving morale and productivity. hg
A Useful Sales Tool
As your clients keep and use your promotional gift regularly, they will become more acquainted with your brand and the products which you offer, making them more likely to use your services in the future. So long as the product is chosen with care and targeted strategically, it can be a highly effective way to remind customers of what you can offer them. For example, tech companies may wish to look at our range of modern branded Bluetooth gadgets, wireless charging pads and trendy speakers, reminding clients that they are the forefront of the latest technology. Building suppliers may wish to look at our range of tools or multi-function tool pen.
How to Choose the Right Gift
Not sure where to start? We can help
- What’s your budget?
This will for most businesses be the first consideration in choosing the right promotional gift. Happy clients are loyal clients, so it is worth factoring in Christmas gifts into your annual budget. Don’t overdo it, keep your costs in proportion to how much a company spends with you or how often they use your services to ensure a return on investment.
- What do you know about your customers?
If you have worked with them for a long time you will have got to know them, have they had any products they have been particularly pleased with in the past? Have they mentioned any hobbies or interests? If not, you could ask them about their weekend and see what they say.
- What’s relevant to their business?
Think about what projects they have been working on or have done in the past, a professional gift could also be a winner.
- Consider Family Life
Clients will appreciate recognition of their life outside the office, consider sending a gift that the family can enjoy together
- Can You Add a Personal Touch?
If you can allocate the time to include a handwritten note or message, this can go a long way. In a world flooded with digital communication it will stand out and be remembered.
Why not give us a call on 01280 824836 or drop us a line on firstname.lastname@example.org and find out what we can do for you?
As an accredited BMPA (British Promotional Merchandise Association) member we follow a strict code of conduct, covering areas such as quality, accurate advertising, fair trade terms and managing customer complaints, meaning you can order from us with complete confidence. We have years of experience in sourcing and creating perfect promotional gifts. We will ensure your items are delivered on time and on budget every time.
Check Out Our Top Gifts….