A roller banner is an invaluable piece of kit for any exhibitor- versatile, portable and cost effective; they can really get your message across. However, to ensure a return on investment you will want to ensure that you are making the most of the available space within your banner design.
To help you achieve the best from your roller banners we have put together the following list of factors to consider when designing your banner artwork or hiring a graphic designer.
You can always give us a call on 01280 824836 or drop us an email on email@example.com if you need any further advice, our designers are a friendly lot and enjoy a challenge. We can create your banner artwork or amend a design for you for as little as £30.00 an hour.
1. Define Your Objectives
Before you start the creative process, we recommend brainstorming what you want to achieve from your banner with a list of basic notes.
Who, what, where, why? Once you have your ideas down on paper you can sort through these in order of priory. Want to market your branding spanking new product? Want to make customers aware of your all new website? These are your ‘call to action’ and should be placed at the top of your banner for maximum impact.
2. Stay On Brand
Keep your logo, tagline and call to action at the top of your banner where they are likely to grab someone’s attention.
If you are using images within your banner, ensure that these are on brand and fit in with your overall company image.
Finally, be sure to include your corporate colours as these form part of your overall branding and make you recognisable at a glance, for example think red and white for Coca Cola or yellow and red for McDonald’s, recognisable the world over.
Colour can help differentiate your design and make you stand out in a crowd when used appropriately, ensure any additional colours used within your design work well alongside your brand colours. Be sure to avoid including critical information in paler colours like yellow or sky blue on a white background, your customers will find this difficult to read, especially from a distance.
3. Give it a KISS
The KISS acronym for “Keep It Simple Stupid” is attributed to Kelly Johnson, lead engineer at the Lockheed Skunk Works (creators of the SR-71 Blackbird spy plane alongside many others). It describes the idea that most systems work best if they are kept uncomplicated and are simplified as much as possible.
With this in mind we would advise you to keep your banner concise:
- Get rid of overcomplicated and non-descript language that detracts from your overall message
- Make sure your images are relevant, often one strong image can be more effective than multiple images
- Customers are used to reading from left to right top to bottom, so ensure your most important ‘call to action’ message is placed at the top of your banner.
4. Make it Print Ready
Your time is precious so spend it wisely, be sure to create your banner artwork at the correct size and dimensions to avoid any additional production time or design charges down the line.
- Be sure not to place text close to the edges of your design.
- Ensure any photographic images are 300 dpi at the print dimensions required. Please be aware that images pulled from the internet are not suitable.
- Outline all non-standard text to ensure the appearance is maintained
Further information on how to outline fonts and print artwork resolution can be found within our artwork guide here
5. Triple Check Your Design
Be sure to check the following with a fine toothcomb:
- Contact Information
Be sure not to spend valuable time carefully considering your message or design to find that customers cannot contact because your phone number or email address are incorrect.
- Spelling and Grammar
Mistakes within your spelling or grammar can make you either sloppy or clueless, neither of which are a good reflection of your professional image. Therefore, it can often be helpful to have a colleague check through your design before submitting your baby over to us for printing.
Here at T King Associates we will always provide a pre-production proof ahead of printing your order to ensure your design arrives as you expect and will only hit go once you are completely satisfied.
You can call us for free and friendly advice at any time on 01280 824836 or drop us an email on firstname.lastname@example.org